Lens 2: Agility
The biggest mistake we are seeing clients make today is choosing a technology before completing the work described in Lens 1. There are so many creative broadcasting technologies in the market today. Design content. Then, choose a platform that fits the need. Better yet, be willing to introduce different platforms over the course of a learning event.
Consider interactivity, allowed length of content, archiving capabilities and the ability to facilitate switching and multi-casts.
We’ve delivered programs using most of the major solutions as well as new and upcoming technologies. In today’s environment, we like to say that platforms don’t have to be perfect. They just need to create a compelling experience.
Besides platforms, presenters need to be agile. Presenting in a virtual medium is just different than at a face to face event. So, it is our responsibility for us to make presenters “show ready” for the virtual world.
To do this, we ask two questions:
– What equipment can be sent or used to maximize the presenter’s effectiveness?
– What coaching and speaker prep needs to occur to bring out the best in the speaker?
Our Knowledge Launch producers work to match the best audio and video equipment to the selected platform. Then, we build in time for specific coaching and speaker prep to avoid the two biggest flaws we see in virtual programming: bad sight lines as presenters look like they are reading content and the lack of confidence about where to look when presenting. We provide coaching and presentation suggestions that are as unique as the presenters.